HIGHLIGHTS: Viva #GRATEFUL Appreciation Day

Viva Entertainment, Inc., one of the country’s top multi-media production corporation, held a special luncheon for its various advertisers as its way of thanksgiving for their unyielding support to Viva’s various companies, subsidiaries, and talents.

The appreciation day, tagged #GRATEFUL, was held last January 31 at the Rizal Ballroom of the Makati Shangri-La Hotel. 

The day also marked the kick-start celebration of Viva’s PBO (Pinoy Box-Office Channel) channel’s 15th year.

In his short speech, Viva’s president and Chief Operating Officer (COO) said:

“Today, for our celebration basically we’re celebrating PBO 15th years. The channel has been number one for more than a year now across all of cable networks on both Nielsen & Kantar. Thank you po for trusting our stars for your brands. Obviously, we continue to have more artists ain our roster for your brands. We shall continue to offer a 360-degree service for either movie intrusion, concert sponsorship, channel execution, and other things. Thank you and have a good lunch.”

The thanksgiving party—which was well-attended by Viva’s topnotch talent pool headed by Nadine Lustre, Yassi Pressman, Yam Concepcion, and Marco Gumabao—also served as the official announcement for Matteo Guidicelli’s transfer to Viva as his management firm.

Viva’s top boss, Vic del Rosario, Jr.—along with his top executives—was present to welcome the advertising honchos and representatives. 

Some of Viva’s prized talents were also present to thank their sponsors in person. They include Nadine Lustre, Yassi Pressman, Bela Padilla, Kylie Verzosa, Ryza Cenon, Sarah Lahbati, Sam Concepcion, Marco Gumabao, Billy Crawford, and Stacey Gabrielle.

The P-Pop Generation “Boom Ganda!” girls opened the program, while Sam Concepcion, Marion Aunor, Janine Teñoso, and Nadine Lustre rendered song numbers to entertain Viva’s important guests.

The happy event ended with lots of picture-taking and informal chatter.

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