VIVA launches composer search, Viva Musika

Boss Vic del Rosario, Jr., Viva Communications Chairman and Chief Operating Officer (left) and grandson Verb del Rosario, SVP for Business Development, Viva Records, Inc., work hand-in-hand to find talented new songwriters to sign up for Viva’s extensive music needs.

PHOTOS: Melo Balingit

Boss Vic del Rosario, Jr., Viva Communications Chairman and Chief Operating Officer (left) and grandson Verb del Rosario, SVP for Business Development, Viva Records, Inc., work hand-in-hand to find talented new songwriters to sign up for Viva’s extensive music needs.

The Viva Music Group last September 2 announced the launch of Viva Musika, a massive search particularly aimed at discovering talented unsigned composers from all over the country.  

Vic del Rosario, Jr., Viva Communications Chairman and Chief Operating Officer sees the nationwide call as a continuation of what he has been doing for over fifty years.

“This search intensifies Viva’s long-running efforts to look for hidden talents and to nurture their music careers to the fullest potential.,” says the man known as Boss Vic in the local film and music scene.  

“The music business is dependent on compositions and these compositions are the works of composers,” Boss Vic added. “We cannot have the hit songs without these talented creators.”

Boss Vic Del Rosario has been at the forefront of the local music scene since he formed Vicor Music Corporation back in the late 60s.  He steered Vicor to the pinnacle of success as the leading proponent of original Filipino music.

Along with that, Vicor discovered and led some of the greatest songwriters in the country to the peak of their careers. Among these were George Canseco, Willy Cruz, Jose Mari Chan, the TVJ (Tito Sotto, Vic Sotto and Joey de Leon), the Juan de la Cruz Band with Pepe Smith, Wally Gonzales and Mike Hanopol, Dennis and Rene Garcia of Hotdog, Rey Valera, Yoyoy Villame, Freddie Aguilar, Odette Quesada, and many more.

The quest for hitmakers continued when Boss Vic formed Viva Records thirty-nine years ago. Viva Records saw the release of memorable songs from Vehnee Saturno, Louie Ocampo, Ogie Alcasid, Moy Ortiz, Edith Gallardo, Freestyle, Rivermaya, Itchyworms, Soapdish and in present time, The Juans, ALLMO$T, John Roa, Juan Caoile, This Band, Karencita, Because, Caleb Santos and several more artists.

With the launch of Viva’s composer search, Boss Vic is hopeful he will find more composers with the songs that will add to the list of Filipino classics that he keeps adding to over the years.

Entry forms to Viva Musika will be available online—at [email protected]—starting September 16 until November 24, 2020.  

Interested composers are required to submit three original songs that have never been recorded or performed before or licensed to any music publisher. Ten composers with the best songs will be chosen by a panel of judges.

These ten composers will be signed to contracts with Viva Music Publishing.  They will each receive one hundred thousand pesos (P100,000) in advance royalties and the chance for their songs to be recorded and used in the soundtrack of a Viva production.  

The names of the chosen composers will be announced on December 18, 2020.

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