After announcing the launch of his own digital network, The Vice Ganda Network, Vice Ganda will be premiering its first offering, the weekly show Gabing Gabi Na Vice, on Friday, July 24.
The show is the first of many to be showcased on the soon-to-be-launched network of the Unkabogable Box Office Star, as he told the press during a digital conference last Monday, July 20.
“Maraming dapat abangan sa The Vice Ganda Network. It’s all about good vibes. Marami akong content na ipo-post na nagwi-wish na makapagpasaya ng mga manonood. Maraming bagong digital programs na gagawin ako na magpapatawa sa inyong lahat," he teased. "Meron nga ’yong Gabing Gabi Na Vice, the usual late night talk show. Tapos ’yong Prize Ganda, game show na gagawin natin."
The comedian-host also told the press that he partnered with media company Viva to help him with the network's marketing side.
“Kasi Viva ang manager ko sa endoserements,” he explained. “Kumbaga ang manager ko sa endorsements ko, Viva and ABS. Magkatulong silang dalawa. Kaya no’ng ginawa ko ’to, kailangan ko ng tutulong din sa akin sa marketing."
"Ayoko nang gumalgal [sa ABS-CBN]...maki-dagdag pa ako sa ipapa-isip ko sa kanila. Kaya itong Viva ang katulong ko sa pagma-market ko nitong mga contents,” he added.
With Viva helping Vice with his own network, members of the former's roster of artists support the latter in promoting GGV’s launch through Viva Entertainment's social media accounts.