GMA Network and Nestlé Philippines teamed up for the nationwide coastal cleanup which kickstarted at the Las Piñas-Parañaque Critical Habitat and Ecotourism Area (LPPCHEA).
The activity was part of the “Kapuso at Kasambuhay ng Kalikasan” partnership between the two companies to inform the public about the pressing environmental challenges, especially the plastic waste problem in the country. It also aimed to educate everyone about their responsibility in caring for and preserving the planet via reducing, reusing, and recycling plastics.
Sparkle GMA Artist Center Assistant Vice President Joy Marcelo expressed her gratitude to Nestle for collaborating with GMA: “We’re glad that Nestlé partnered with us for this. Protecting the environment is a cherished value of the television network. For us at Sparkle, everything that our artists do always resonates. Like their fans and people who look up to them get inspired by what they do. Hopefully they set good examples such as this. And I’m happy because we have social and environment-conscious artists.
Nestlé PH Assistant Vice President and Sustainability Lead Maria Christine Ponce-Garcia expressed her hope that the coastal cleanup with the participation of Sparkle GMA Artist Center talents would help encourage audiences to participate in safeguarding the planet by tackling plastic waste in their daily lives.
"As the Kasambuhay ng Kalikasan, Nestlé's partnership with the Kapuso Network is important in enabling us promote awareness about environmental issues and rallying more Kapuso and Kasambuhay to take action. We have to work together and everybody needs to get involved," she said.
Sparkle GMA Artist Center talents Rabiya Mateo, Rain Matienzo, Yasser Marta, and Vanessa Peña, together with the members of GMA’s employee-volunteer group GMA G.I.V.E.S. (Guide. Interact. Volunteer. Educate. Serve.), and Nestle employees participated in the closed loop clean up initiative at LPPCHEA, the first established critical habitat in the Philippines.
Miss Universe Philippines 2020 and TiktoClock Host Rabiya Mateo appreciated the opportunity given to her by the network to be part of the clean-up drive.
“I am very happy to be part of this program as a Kapuso and as a Kasambuhay ng Kalikasan. It is also giving back to our home. Nakakataba ng puso to be part of GMA Network hindi lang siya for entertainment, for news and public affairs, but taking action in real problems of the planet. It’s a beautiful massage na may pag-asa.
“It is a call to action sa lahat that climate change is real but we can do something as responsible citizens to stop it. This coastal cleanup is also an action to take nothing but memories but leave nothing but footprints.”
Meanwhile, What We Could Be star Yasser Marta shared how he is one with nature and is delighted to be part of this initiative.
“Nature lover ako. Pumupunta ako sa bundok, nagmo-motor ako. Mahal ko talaga ang nature kaya sobra akong thankful to Nestle and GMA for inviting us. At least kahit nasa City, nakakatulong tayo sa coastline.”
Sparkle host, artist, and influencer Rain Matienzo, for his part, pledged to take good care of the environment.
“My promise to nature is to always inspire people to always take care of it”
“Sa bahay gagawin ko ’yung mga simpleng bagay - magtipid ng electricity, ng tubig - kahit maliit na bagay malaki ang naitutulong,” said Sparkada’s Vanessa Peña on how she can responsibly take care of the planet in her own little way.
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