Pops Fernandez believes her new make-up line, PICK Cosmetics, will reinforce self-love and self-confidence and enhance one’s own beauty.
PICK Cosmetics, which is the debut make-up line of VP Lifestyle and Viva Beauty, Viva’s venture into the beauty industry, was launched in a press conference last Thursday, December 5, through a series of lipsticks. It was there where she was asked about her definition of beauty, especially as a known trendsetter in the realm of local beauty and fashion.
“I always say that we are all beautiful. Sometimes, we just need a little boost and reassurance para masabi na magkaroon tayo ng confidence and I think that’s what PICK is all about,” the Philippines’ Concert Queen said. “It should help you feel better when you use it.”
Pops, then, said that she does not see anything wrong with people’s physical appearance but hopes that the lipsticks and upcoming products from PICK Cosmetics will enhance the beauty they see in the mirror.
“It’s just a matter of enhancing and I think what is beauty? Beauty is what’s inside of us. If you feel it, you feel good about yourself. For me, that’s beautiful. What’s inside your heart, that’s also beautiful. Whatever is in you should come out,” she said.
Pops has been very hands-on with PICK Cosmetics since the beginning, saying that she was there from the planning to the testing to now during the launch.
“We did a lot of tests. Hindi lang ako. Everyone from VP Lifestyle, Viva, and even my friends, we tested it because I wanted to make sure na maganda talaga siya,” she said.
“I wanted to make sure na it’s something we can wear for a long period of time na hindi naman nagda-dry ’yong lips natin, ng mga kababaihan or whoever uses it,” she added.
The initial line of lipsticks, namely Posh (rich everyday mauve), Playful (muted sangria red), and Popular (universally flattering red), also has colors that were approved by Pops and VP Lifestyle because they wanted something that is for everyday use and were popular in the market.
“It took a long time,” she said. “We had to do a lot of testing. Paulit-ulit siya hanggang sa ma-finalize. Hindi lang dapat ako ’yong [may] gusto. Dapat lahat ng nag-try, gusto kasi isa lang ako, ’di ba? ’Yon ’yong choice ko but I wanted a lot of other women to try it para makapagbigay din sila ng comments.”
Pops also teases that after the lipstick, she will release a full range of make-up and skincare products under PICK, including blushes and foundation.
Just in time for the Christmas season, get ready to “pick” the perfect gift for your loved ones with lipsticks from PICK Cosmetics, which is now available on Shopee, Lazada, and TikTok Shop.
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