Direk Jason Paul Laxamana launches Ninuno, a multimedia venture with Viva!

Direk Jason Paul Laxamana has a new venture and partnership with Viva!

PHOTO: Jewelle Pacia

Direk Jason Paul Laxamana has a new venture and partnership with Viva!

Film director and writer Jason Paul Laxamana has a new exciting platform where he can further express and expand his talent in content production.

Earlier today, February 28, Direk Jason unveiled his Ninuno venture, a multimedia company that is supported and co-owned by Viva. 

The 33-year-old screenwriter, who’s also a heritage preservation advocate, explained why he chose the name Ninuno.

“Ninuno...because before ako maging filmmaker, I was a culture worker sa Pampanga,” he explained.  “Ang course ko naman sa college is Broadcast Communication, so ginagamit ko ’yong media arts to advance my advocacy and noon ’yong advocacy ko is to promote Kapampangan culture and language sa mga Kapampangan youth kasi nawawala ’yon sa kanila.”

He aims to make Ninuno a medium to promote and advance, not just Kapampangan culture, but the rich  and diverse Pinoy heritage as a whole; thereby helping to both relive and preserve them.

“I chose Ninuno as the name of this partnership with Viva kasi parang I dedicate it to our ancestors. Parang binubuhay ko ulit ’yong kultura, identity and heritage ng mga ninuno through this venture.” 

Ninuno aims to produce content for all media platforms such as books, films, graphic novels, comic books, theatre plays, concerts, online series, and even music.  

Among the projects lined up for Ninuno this year are Pedro Penduko, Anitu, Aswang Country, and the sequel of his blockbuster film, 100 Tula Para Kay Stela.  


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